FOR IMMEDIATE RELEASE

Sponsors Needed to Provide Joy and Hope for 110 Deserving Georgia Families

November 2, 2021 — ATLANTA — It’s no secret that there are many families in Georgia who have suffered from job loss and financial insecurity due to the impact of the pandemic. For low-income families and those who are unemployed or underemployed, the holiday season brings on added stress to make their children’s holiday wishes come true.

Columbia Residential, a leader in the affordable housing industry, has rallied community support for its residents in need by mobilizing a statewide Adopt A Family holiday campaign. Since its inception in 2016, the initiative has served 2,518 children and 1,040 parents by providing more than 3,600 brand new toys and 1,500 brand new coats and winter accessories.

In 2020, the program went virtual with online wish lists and was a huge success with 100 families sponsored by generous individuals, foundations and corporate donors from across the country, bringing joy and hope to 250 children through more than $15,000 in donations. 

This year, Columbia Residential will expand this heartwarming holiday tradition with online wish lists for 110 Georgia families. 

“Unlike other holiday giving programs where sponsors purchase gifts based on age and gender but not necessarily the child’s interest or preference, our Adopt A Family program is unique in that it allows a child to pick out and actually receive the gifts of their choosing,” explains Jimia Head, Regional Resident Services Manager for Columbia Residential. “Sponsors also are empowered to choose specific families whose personal stories resonate with them,” she continued. “The donor that purchases one toy is just as valuable as the donor that purchases all of the toys on a family’s wish list.”

To learn more about how you can participate as an Adopt A Family sponsor and make holiday dreams come true for deserving families, visit https://columbiadeckthehallsevent.com.

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Contact:
Heather Wilson, PRISMATIC
crmedia@helloprismatic.com